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Research papers

Emerging trends for health and functional food products in China

This paper examines the growth of FMCG food products like milk and fruit juices that have perceived health benefits to consumers and investigates the growing trend of these products in mainland China to determine whether Chinese consumers are health...

Catalogue: Asia Pacific 2004
Author: Peter Lee
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Lee, P. (2004a, March 28). Emerging trends for health and functional food products in China. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/emerging-trends-for-health-and-functional-food-products-in-china